I accompany my clients from planning to execution. I conceive the consumer as a human being whose insights are my starting point around which creativity, strategy and technology revolve. Nowadays, individuals make their consumption decisions based on what they feel and all of this must be taken into account when designing. My work areas work in all the necessary axes to obtain the best results. I am a graphic designer by profession; graduated from Justo Sierra University. A year before finishing my degree, I started working as a freelancer for some studios and agencies in CDMX, which expanded my skill set and the way I conceived of my emerging profession. The above gave me a lot of experience despite the few years I had been practicing. This is how I began to grow quickly and professionally, becoming a Visual Director for the consumer industry at the same time that I began as a Creative Director in television projects and in the video game industry. Today I am a producer of entertainment projects.