The delay in the signing of the Kyoto protocol by the United States; mobilized a large part of the national and international activism that the firm sought in the agreement. Mexico hosted the COP19 and the brand saw a great opportunity to raise awareness among the ministers in charge of the environment and raise awareness in the other world leaders in the sector that would attend.
The key of communication should be hard and forceful, very much like the brand since the time it would be published would be short.
The posters showed the presidents in turn as insensitive, cold and blind people.
The campaign achieved the expected impact; During COP19, Greenpeace activists were able to impact the guests and the press with the messages in question.